How to Ace Social Media Management: Top Tips for DJs
As the cornerstone of any brand today, social media has proven its undeniable impact on connecting with audiences and building long-term relationships. For DJs, accessing and relating to your fanbase is one of the key pillars to building a budding music career.
As we’ve entered the TikTok era of viral sensations and “overnight successes”, here are some top tips to help you make the most of social media and share your music to wider audiences:
Build a Brand
Branding answers the “Who are you?” and “Why should we love you?”, that more and more audiences are seeking to learn from artists. Developing a logo, getting professional photographs taken, having a unique handle that’s the same across platforms – all help in creating a brand identity that should be authentic to you and celebrates your talent.
With the content overload that permeates our screens today, a strong brand can help cut through the noise and have audiences identify with you more immediately and relate to your music more personally.
Content is King
When you have decided on your brand and aesthetic, it’s time to focus on content. Every post is an opportunity to create a statement. When sharing upcoming club gigs and new music, build some hype with previews or teaser drops.
Keep it interesting by mixing it up with high quality photography, live streams of your shows, discuss aspects of music production and trends in the industry, and snippets from your personal life that fans can relate to.
A great way to grab your audiences’ attention is with creative SpinVids that are easily shareable to social media. From an eclectic selection of visuals and graphics to choose from, SpinVids can help your profile stand out and get people talking about your music.
And to complete a great post, don’t forget to craft catchy captions that will engage your audience along with relevant hashtags.
Consistency is Key
Posting consistently through the week is important and will reward you. Thursdays and Fridays are usually highly engaged days for content related to DJ gigs happening over the weekend. Earlier on in the week could potentially be more lifestyle, music or nostalgia topics.
A great idea is to also showcase recurring themes for specific days that you release content like “Throwback Thursdays” or “Low-fi Fridays” that your followers will stay tuned to discover, which social media algorithms love too.
Get Organised with Social Media Tools
Posting on multiple platforms can be time consuming and it’s important to leverage your time to work on other aspects of your DJing. This is where social media management tools can help.
Tools like Hootsuite allow you to manage all your social media posts from one user interface, giving you an extra layer of organisation to schedule posts, publish and monitor analytics across multiple platforms including Facebook, Instagram etc.
SpinVid also serves an excellent tool that saves you time in creating unique and easy visuals in a few easy steps!
Share the Love
Shoutouts to friends and colleagues in the industry is a great way to help a friend by amplifying their reach and enjoying a bit of shared spotlight at the same time. Not only will it help to grow your professional network, but it will also facilitate arguably the best advertising of all – word of mouth. And chances are that they will reciprocate!
This will also allow you to build exciting collaborations with other artists which is a great way to increase your audience. Whether working together on a track or performing a shared gig, make sure to tag them when you post to your socials. This could potentially double your audience and allows you to pick up new skills from your peers.
Like being a DJ, social media can be hard work but fun at the same time! Tools like SpinVid can make it fun and easy while also help you showcase your brand.
The key is to strike a balance between being authentic and strategic, and you’ll find that social media will carry you on your path to success!
