Leveraging the Rise of TikTok to Promote your Music
With up to 1 billion worldwide active users, TikTok’s impact on culture and the arts is undeniable– especially on the music industry. Its large user base and highly agile algorithm is the perfect recipe for up-and-coming artists (and old!) to achieve viral hits. The platform’s update that now allows 60-second lip-syncing videos, from the original 15 seconds, is one of many examples of how TikTok is building an unrivalled experience for music lovers and creators.
Music Discovery & Virality
Music discovery is at the core of TikTok’s success. Budding DJs depend on it to promote music and build an international fan base by simply uploading their original songs to the platform. The likes of DJ Lilli and PinkPantheress have demonstrated how songs from a relatively unknown artist can go viral overnight. According to Insider: Songs that trend on TikTok often end up charting on the Billboard 100 or Spotify Viral 50. And 67% of the app’s users are more likely to seek out songs on music- streaming services after hearing them on TikTok.
Users can upload an original song or choose TikTok music from the app’s “sound” tab. This allows users to access a great variety of tracks in, including your new release or greatest hits, and trending songs. What DJs love about the platform are the equal opportunities to get their songs discovered thanks to the platform’s crowd-sourced options.
Easy to Use, Easy to Watch
Unlike YouTube’s more traditional “one creator-to-many audience” approach, TikTok’s “many to many” form of communication means everyone is an audience, and everyone is a creator.
This model is what has led to the platform’s accelerated growth. Keeping this in mind, SpinVid is the perfect tool for DJ’s and producers looking to create custom music videos that are easy to edit, upload and share on TikTok, enabling anyone to be a creator.
On the presentation side, TikTok has built a feed designed to host all videos created by users. One of its unique features that you only have to perform one main action: swipe from one video to another. This allows the platform to offer users all kinds of videos, even ones they might not really be interested in, worst-case scenario they can switch to the next video in a matter of seconds. With just a swipe, users can thus access a plethora of videos enabled by the speed of TikTok’s stream, giving every video a chance.
Superior AI Algorithm
TikTok’s algorithm that relies largely on Artificial Intelligence, is built to support this – giving every video airtime. Although a video is likely to be viewed more if it is posted by an account that has many followers, neither the number of followers nor the fact that the account has previously had high performing videos, are direct factors in TikTok’s recommendation system.
The primary goal of TikTok’s recommendation engine is to make content appear interesting regardless of the creator’s initial audience. This allows TikTok to take a video uploaded by a user
who does not have a huge following and distribute it to thousands or even millions of users, meaning your music has the same opportunity to be broadcasted to millions of people.
TikTok is where the new generation of music-lovers can come together, discover new music and share trends with their tribe. It certainly is an exciting time for DJ’s and producers who can now reach a new, engaged and exciting audience on a platform that’s by everyone, for everyone
