Market your Music and Get Yourself Known
With the advent of social media and online sharing platforms, there has been a massive increase in debutant artists. Some of them click overnight with a viral video propelling them to success, while others gradually make their way to the top. However, one thing is common with both these types, the need for adequate marketing strategies to keep them and their music relevant. Without proper marketing, your music might not reach its full potential, or even end up being a one-hit wonder. In any music career, that is not sustainable, especially when you are starting out.
Keeping this in mind, here are some tips to get your marketing game on point.
- Have a presence: You can have some of the best mixes, but it’s not going to be worth it if no one knows who you are or can’t find you. Create an online presence, something that has become a huge success during this pandemic, with an official website and active social media channels to be constantly reachable. Make sure all this content is SEO friendly, which makes it even easier for people to find you!
- Be available on platforms: In today’s digital age, music can be enjoyed on various platforms and formats. Get your tunes on to music streaming sites, such as Spotify or Apple Music, both of which can be used to promote your work. Another easy way to share your tracks is by downloading SpinVid and creating your own spinning music animation video. This can then be shared on your social media channels as well as uploading it to YouTube.
- Stay active on social media: Being active on social media is extremely important to beat the algorithms and make sure your content is actually seen. It’s not only the amount of time you spend on there that counts though, it’s also the type of content that you post which will keep you at the top of the feed. Videos are the most viewed content on social media so posting a SpinVid, instead of a static post that directs people to a music streaming site, will increase your engagement as people will watch it.
- Reach out: During the early stages, it may only be close friends and family lining up to hear your latest track. Don’t be disheartened though, because with the right outreach you can divert more attention to your music. Reach out to other DJ’s on social media and collaborate with them on a track. You can also ask radio stations, blogs or even local podcasts if they will play your mixes to give you maximum coverage, which can result in the growth of your music brand.
Marketing is a key element to promoting all kinds of business. When it comes to the music industry, it’s all about being heard (no pun intended), and with the right marketing you will be spinning tracks at all the hot spots in no time!
