5 Tips to Building Your Music Brand
Got your mixes ready and want to share them with the world? Excited for all the fame and glory while you await your upcoming Grammy? Well, without the right branding and marketing, you might end up waiting a little longer before you go from being a grassroots DJ to one that has hit tracks playing in the hottest clubs in town.
One of the key elements of success is to build your own personal music brand that will allow you to stand out from your competition. Here are five tips you can follow to kickstart your music brand and get yourself and your music known.
1. Create a unique style
With the advent of social media and online platforms making it easy for anyone to start posting their content, the key to standing out from the rest is to have a unique and identifiable style to your music. This style should reflect how you want to be seen as an artist and something that becomes easily identifiable as your style of music.
2. Identify a unique audience
Once you have style set, identify the right target audience for your style of music. This is key because you will need to create music for that audience who can relate to it and will enjoy it, resulting in them sharing it and your overall reach growing over time.
3. Create an identity
A key element of standing out from everyone else in the mix is to have a unique visual brand identity. Simply put, you need to have logos, text and colors that your fans can immediately associate with you. This can include having a unique logo, with brand colors and a text style that are consistent across all messaging. This will not only help you have an inimitable look from the rest but will also help in larger audiences connecting back to you and sharing for more reach.
4. Have assets at the ready
Create a bank of audio-visual assets that you are happy with and are ready to post across your various platforms. Be it social media like Instagram and Twitter, video streaming platforms like YouTube or even music streaming platforms like Spotify, having identifiable assets can be the key to getting maximum outreach, thereby growing your music brand to its full potential. Take SpinVid for example, with which you can create unique spinning videos for your music tracks and then easily share it on your social media channels. Not only does this give a completely different look to how you promote your tracks but can also interest those who are intrigued by the pure style of the animation. The best part, you can download it on both Apple Store and Google Play Store for free!
5. Grow your reach with regular posts
The trick to growing your brand is to constantly remind your audience of your presence. The best way to do this is with regular posts across social media channels. This could be snippets if upcoming tracks (in SpinVid format for all those views!), teasers, behind the scenes or even video content, each of which can contribute to the growth of social media presence and overall reach.
While growing a music brand is a long process, the result makes it all worth the effort. These steps will give you the kickstart you need and as time goes by with your brand growth, you can improve upon them even further to get your music brand to where you want it to be.
